Search Engine Optimization (SEO) vs. Pay Per Click (PPC)

(PPC) represents when you pay a search engine for each visitor they send to your site. PPC listings are usually marked as "Sponsored Listings" or Advertisements and generally appear at the top of side or the standards organic listings. Organic Search Engine Optimization is accomplished by optimizing the web pages within your website itself and often by increasing or creating link popularity via links to your website which can drive your website to the top of the search engines for the given search terms.

Is Organic Search Engine Optimization cheap? That depends on your industry, state of your current website, and most importantly what you want to accomplish, in other words, "what terms do you desire for top rankings?" For extremely competitive terms such as "real estate", you should expect that Organic SEO will not be cheap. It is important to note that it is often easy and relatively cheap to achieve top rankings for a handful of terms, especially if your business is primarily locally faced. For these reasons, Organic SEO is usually more cost effective than Pay Per Click (PPC). Since Organic SEO is almost always done, at least in part, by creating Link Popularity, you will find that Link Popularity is what endures over time and will continue to work for you day after week after month after year. One of the drawbacks to Organic SEO is that it can take time to get your website ranked at the top for given search terms. Although often results can be achieved within a week or two under optimal conditions, it is not uncommon to wait for a month or more to realize the full effects of the efforts of an industry professional.

Immediate results are the primary benefit to Pay Per Click; the drawback are the cost. Top rankings can easily cost thousands per month and often substantially more. Long term, unless you have an immediate and dire need, Organic SEO is more cost effective and easier on the budget. The major drawback to Pay Per Click is that when you stop paying, it stops working. This is not the case with Organic SEO. We are sure you have heard the often used saying, “Give a man a fish; you have fed him for today.  Teach a man to fish; you have fed him for a lifetime”.  Translation - “Use Pay Per Click; you will have a website visitor today. Use Organic SEO; you will have website visitors for many days to come”—

What does DigiGears Recommend?

As a rule we recommend Organic SEO, as detailed above it is cheaper and has a long term effect. We do not offer exactly what every other firm does. First, we take a LOGICAL approach to SEO, this results in better rankings, better traffic, more results, and better understanding of SEO by our clients. Second, we leverage the power of our proprietary and highly effective software, since it is used by our experienced staff you can ensure a personal hand will guarantee results for your website.