On the reverse side, take the same business with the same high prices and off name brands in a poor location and undoubtedly the business will fail. Search engine optimization is location and no matter how good your product, brand or price, if your business is not located in high traffic zones, your business will no doubt have a high failure rate.
Have you ever wondered how several gas stations or fast food restaurants can survive at the same intersection or stretch of road? Again, it is all about the location! But on the Internet the businesses are brought together in one geographic location. You will find Amazon first on the list of booksellers; although there are 9 others listed, the average consumer will look only at the first 3. All others can be considered null and void. The only way for you to be a leading contender in the world of the Internet, is if your website is at the top of the search results! Just like the real world; location matters on the Internet with one significant difference...on the Internet there are only 10 good spots for any search term! Yes...it all comes down to location, location, location!Search Engine Placement
Want a website that yields high traffic that your fellow competitors will envy? Effective search engine placement does come with a price but worth every penny. In order to succeed on the Internet, you must have exposure and just like the real world, it involves a good LOCATION!Summary
Search Engine Optimization is not “end all” of the dot com world, but it is a start. Your demographic location and product is where it starts and the sale is where it ends. When building your website do not forget that every business starts with the first layer, after all a strong foundation is what will keep your walls standing. You must first build your website with the products that the consumers need, next add a layer of trust and most importantly don't forget the location! Without the location your structure doesn't stand a chance.